SAF Publishing has been documenting the accomplishments of a wide variety of interesting and challenging pop, rock and jazz musicians for over fifteen years. We are often keen to let the musicians themselves give their side of the story; hence Michael Bruce from the Alice Cooper group's romp through the band's heyday, or Zoot Horn Rollo's harrowing tale of life under the reign of Captain Beefheart. But we have never shied away from the underdog, or rock's less familiar treasures. As a result, Robert Wyatt, Mark Eitzel, The Residents and Peter Perrett all get a look in, as well as delving behind some more familiar names like Frank Zappa, John McLaughlin, Grand Funk Railroad and Procol Harum.

Firefly Publishing was formed when SAF Publishing and London's respected rock 'n' roll bookshop and publisher, Helter Skelter, joined forces to release Dee Dee Ramone's highly acclaimed autobiography. Since then the association and the Firefly imprint has grown from strength to strength.

Firefly can now boast a list that includes bestsellers about some of the biggest names in the rock industry: Jethro Tull, Genesis, Santana and Prince, to name but a few. This season sees the publication of a U2 Encyclopedia as well as a fan's eye view of the rise of the Welsh phenomenon that is Catatonia.